PURPOSE
Branding a adolescent mental health clinic that focuses on the ideas of well-being: strengths, goals, wisdom, etc. Rather than focuses on a clinical view of treating a mental illness.
MISSION
“Adolescence is a time of transition and change. Mind Adolescent Mental Health Center is here to guide you or your child to a happy, healthy life. Mind Adolescent Mental Health Center focuses on the mental health needs of patients age 12-21. Our mental health treatment approach is evidence-based and well-being focused. We are a treatment center that provides education, safety, and support. Our Board-Certified physicians have extensive experience in the field of mental health practices, and are here to help you or your child on the path of recovery.”
LOGO AND USAGE
The logo of Mind Adolescent Mental Health Center is approachable and inviting. The logo relates to the organic shapes and illustrations. The logo also emphasizes the security, support, and strength within the company and the patients. The logo is used widely through the materials of the company.
BRAND GUIDELINES BOOKLET
The brand guidelines booklet contains the companies usage of their brand design and materials.
MIND KIT
Mind Adolescent Mental Health Center provides each patient with a kit that includes pamphlets (depending on the patients needs), a journal, stickers, and a pen. The journal includes a weekly planner, goal setting and gratitude techniques.
Where do you get it?
Mind Adolescent Mental Health Center provides each patient with a kit during their first appointment. The journal is a monthly item, and can be replaced every month, along with other items in the kit.
What is the kits purpose?
Studies indicate that positive psychology and therapy are effective in reducing mental health symptoms. Mind Adolescent Mental Health Center focuses on bringing the idea of well-being into your home. We want you to be able to continue the practices of growth, goal setting, and gratitude learned with your provider in your own daily life.
Example provided:
Provided is an example of the Mind Adolescent Mental Health Kit. This kit provides all materials listed. The example patient in this case would be seeking mental health help for symptoms of depression and anxiety.
PAMPHLETS
Pamphlets are provided within the kit based on the needs of the patient. They may also be provided without the kit, and in pamphlet holders throughout the clinics.
Anxiety pamphlet front
Depression pamphlet front
Depression pamphlet front
JOURNAL
The Mind Journal is part of the Mind Kit. You will receive the journal when you are a first time patient at the clinic. The journal contains a months worth of information. When a patient is done with the month, they may receive another journal if needed.
MIND APPLICATION
Mind Adolescent Mental Health Center would have an application to seek treatment on your own mobile device. The application is called Mind. The application is free and can be activated on your application store, or you can find the application on our website. This application will also have a weekly planner, mood tracker, and goal setting and gratitude techniques.
SOCIAL MEDIA
Mind Adolescent Mental Health Center focuses on the idea that you are not alone. We have created an Instagram page that anyone can share their stories anonymously to continue the discussion of mental health. There is also a column with mental health tips with visual aids, and a description.
