DEPARTMENT BROCHURES
The brochure includes facts about the department, and opinions from students about the Art and Design Department. The brochure also includes images of students and faculty. The design has bold blocks of color to highlight and organize information. Hierarchy is created through these techniques, type and color. The design also pulls in the graphic elements and uses them throughout.
Front of pamphlet
Back poster of pamphlet
DEPARTMENT BANNERS
The banner includes the branding statements of the department, along with details of the majors, and careers after graduation. Each banner plays off the other, with colors, text, and hierarchy.
DEPARTMENT MERCH
The merch for the department reflects the branding, and is simple with touches of color.
SOCIAL MEDIA
For a personal approach I added profiles on students and faculty that could be easily made throughout the school year. Each profile introduces the person, and has them answer a question about art and design. The student profiles also show a piece of their work with the class title. There is also daily posts that include information about the department for students, incoming students, and parents. There will also be short videos that have information such as upcoming events. The Instagram stories will include student art work, design club information, events, alumni profiles, and fun interactive pieces.
EXPERIENTIAL BRANDING
The Bethel Art and Design Department will host a mental health awareness week in the Johnson Gallery. The event will occur the week before finals week, and have five stress relieving activities. The activities provide a great resource for students inside and outside the department to interact, but also get outside students to feel invited into the department. The activities relate to the areas of mental health emphasizing creativity and self care.
